MyPageKeeper protects your Facebook profile and online reputation

Posted: October 17, 2012 in Antivirus and Security Software, IT Security News
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MyPageKeeperThe free app, created by university researchers to protect against spam and malicious links on social networks, showed 97% detection efficiency.

False alarms were 0.005%. Software product MyPageKeeper, developed in the walls of the University of California at Riverside, was a response to the growth of academics Internet threats on social web services.

Application continuously scans the wall and newsletters podlpischikov service retrieves records with evidence of criminal or parasitic behavior and alert the owners profiles. Debris created by spammers, phishers and malware distributors in social networks, the researchers called collectively – “socware”, from “social malware”.

Tracking certain features, MyPageKeeper into account the specificity of “social context”: specific words, the number of marks “Like” and comment for the record. For example, the presence of such words as “free”, “hurry”, “deal” or “shoked”, indicates that the use of his account – most likely spam. According to the observations of researchers, a small amount of positive feedback (“Like”) and comments also favors socware. URL, contained in an email message to the social network, MyPageKeeper checks on the blacklist domains implicated in pernicious or spammer activity, writes

Last year, the novelty was tested on Facebook, where she worked in a test mode 4 months. During this time MyPageKeeper analyzed more than 40 million records and made 12 thousand users. As it turned out, 49% of them had a chance to become a victim socware, if not alert patrol applications. The researchers also found that the identification of a socware MyPageKeeper takes only 0.0046 s – 1.9 s vs. conventional search engines.

Testing new security allowed to make a number of useful conclusions:


  • Streams socware thrown on Facebook daily and in large quantities, with noticeable peaks during large-scale scam campaigns.
  • Some keywords that are used at MyPageKeeper, more common socware, than email spam. For example, the reduction of “omg” (“oh my god!”, “Oh my God!”) Found on Facebook to 322 times more frequently, and the word “bank” – 56 times less. Presence in the record 6 of 100 keywords, which operates MyPageKeeper, allows him to confidently classify it as socware.
  • Unexpectedly, only 54% of references present in socware, were reduced using, and similar services. Many URL clearly looked suspicious, including such names as iphonefree5 and nfljerseyfree, but users will still try to activate them.
  • 20% of the pages of referenced in socware, placed within the network Facebook.

The work of university researchers presented at the August USENIX Symposium on Security of Computer Systems and Networks (USENIX Security ’12). MyPageKeeper has already attracted commercial interest, but the developers do not plan to stop there and want to improve their creation, adding the automatic removal of malicious messages.

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